The Electronic Cigarette Story

Whilst the organisations distanced themselves from the electronic cigarette, the sales have continued to grow and with the UK smoking ban now entering its second winter, the thought of standing outside the pub or office in the freezing temperatures seems to be enticing smokers to try something different.

Some pubs and bars are now even beginning to sell the electronic cigarette, realising they are becoming more popular, sensing a potential profit and that the punters are becoming more willing to try them, not simply as an alternative to a cigarette but as a genuine reason not to stand outside and freeze for a smoke.

During this time of credit crunch, many smokers who don't actually want to quit smoking altogether but are looking for something more affordable are also turning to the electronic cigarette.

With a little shopping around, the prices for smoking the electronic cigarette are vastly less than their standard counterparts. One such electronic cigarette company provides a table to show the significance of the savings and it goes a little bit like this:

Approximate only

• Electronic Cigarette:10 a day for one year = £ 122

• Real Cigarettes : 10 a day for one year = £1004

That equals a savings of more than £800 per year.

• Electronic Cigarette:40 a day for one year = £ 487

• Real Cigarettes : 40 a day for one year = £3529

That is an incredible saving of more than £3000 per year.

With those figures in mind it is not difficult to see why the electronic cigarette is becoming a very attractive proposition.